Evaluation consists of two equally important parts. You must first gather as much information about all aspects of your week as possible. In order to do this task completely, make sure that you have a method for participant comments after each event. Compile the number of participants who attended each event and the total number who attended during the week, then add comments that were made to staff and presenters during and after events. Make sure that you do a comprehensive written evaluation.
The second part is to make sure that each committee leaves a complete report including all people who were contacted for information and help and a list of people who actually came through and their assigned duties. This is especially important so that next yearÆs committee has a good base to begin from.
A brief questionnaire completed by attendees at the end of each program, is a relatively easy way to gather useful information. Brainstorm with your chapter members concerning what information would be useful to gather. Another source of information is other campus offices such as residence life and the counseling center. Ask them what information would be helpful for them to know. Also, they might have a useful perspective on what questions should be asked.
Some evaluation data will be collected during the campaign week, and other data cannot be collected until after the completion of the campaign. Be sure you know what data falls into each of these categories.
Below are some sample instruments and questions you may use for evaluation purposes. Remember some events may have to be evaluated simply by attendance numbers. Keep in mind the two purposes of the evaluation: first, to see how you did keeping within the budget, getting numbers of students out, and measuring the impact of your programs; second, put together a complete file of information which tracks your committee's efforts from beginning to end for future planning committees.
SAMPLE PROGRAM EVALUATION
Program Name_______ Date________
What was the most useful part of this program?
What was the least useful part of this program?
What feedback do you have for the presenter(s)?
What other information on alcohol or drug topics would you be interested in learning about?
To what extent were you satisfied with this program? (Please circle one)
To what extent did you examine your own personal use of alcohol as a result of this program? (Please circle one)
Thank you for taking the time to complete and return this questionnaire.
This is a good tool to use a few weeks or month after NCAAW. It can be given out in the residence halls, dining halls, or other places on campus where large numbers of students congregate. Be sure to use a monitored situation to ensure that questionnaires are completed and returned.
1. Were you aware of alcohol awareness week at (name of school) during October (or appropriate month)?
2. Did you attend or participate in any alcohol awareness week programs or activities?
3. Did you discuss with any students (or faculty or staff) alcohol issues during or after NCAAW?
4. To what extent did you examine your own personal use of alcohol during alcohol awareness week? (Please circle one)
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