Bringing together the key players on campus, brainstorming creative themes and gimmicks, and taking advantage of the national media that will be available during October are all key items to the success of NCAAW on your campus. But the heart and soul of NCAAW are the educational programs that you will conduct on your campus during the observance! These offer your best opportunity to create change in the individuals and the environment on your campus.
Here are five key suggestions for your group to consider as you plan your programming schedule.
- Balance educational and social programs.
One of your goals is to teach people some new information about personal health issues and responsible decision-making. One of your goals is to get people to look at personal behaviors and offer opportunities for people to choose healthy lifestyles - lifestyles grounded in moderation and the acceptance of personal responsibility for actions. It is also important to give people a chance to have a good time, meet new people, dance, laugh and enjoy themselves - maybe without the use of alcohol. For some of our students, this will be a new experience! The best type of NCAAW programming mixes serious information with plain old fashioned fun. Make sure that your programs serve a variety of goals, from offering social alternatives, to providing hard-core education, to simply getting people to think about an issue in a creative, unexpected way.
- Dont fall for the numbers game.
We all want our educational and social programming to be big hits. We want lots of people to come and we want the whole campus to attend at least one of our events. Who knows, they might! However, your efforts cannot be judged solely on how many people showed up. Some of your programs, especially those dealing with serious educational sessions, like Adult Children of Alcoholics or Preventing Date Rape might only draw 20-30 people. But those 20-30 people will really want to be there, and those 20-30 people will be happy that you planned this event for them. So, as you are planning your programs you might want to keep three important things in mind. Go to where your audience is. Dont make them come to you. It is so much easier for people to attend a program on their own turf.
Program in residence halls, in Greek houses, in the off-campus student lounge. Maybe you want to take your programs to local hangouts! Host events outside in high traffic areas. Heres a new idea. Have students host programs in their rooms! If 10 people come to a session, you can throw pillows on the floor, make some microwave popcorn and suddenly your program is packed! Not only that, people can talk easier and will feel more comfortable in this environment.
Dont be afraid to plan social programs on Thursday, Friday and Saturday night. Granted, your NCAAW dance on Friday night may not be the hottest event happening all weekend, and maybe hundreds of people wont show up, but youve just done a great thing. Youve provided a choice for those students who want to have a great time on the weekend, but didnt want to go to the bars or off-campus parties.
And finally, set reasonable expectations, and plan your space appropriately. Having 40 people at a dance can make for a great party! But remember that 40 people in a smaller room will be more fun than 40 people in a gymnasium. Set reasonable expectations. If they are exceeded, then great! Youll know to plan for a bigger turnout next year. Students dont mind cozy (even cramped!) settings, so make sure your space is appropriate for a modest turnout at any event.
- Some people like to get information, but dont want to have to talk to anybody at this time.
Despite what we sometimes think, there are still many people who dont know enough information about how alcohol works, what addiction is, how to help someone they care about who may have a drinking problem, family issues, etc. Those people are curious about these issues, but perhaps are not ready to talk to a campus counselor or peer educator. In order to meet their needs, try to have places where people can pick up the information they need. Set up display tables in the student union or dining hall full of pamphlets and other educational resources that people can take. Set up a VCR at a high visibility location, turn it on, and let it run for an afternoon showing an informative tape on addiction or helping a friend. For those people who want to get really creative, hook up an answering machine to a campus extension and leave educational messages. Have a special this week only hotline that people can call to ask their questions about alcohol. Send e-mail messages to everyone on the campus network. Get creative!
Even though people might not want to talk with someone at this time, we still want to make sure they know there are places on campus they can go if they do want to talk with someone later. NCAAW is a great time to advertise services that are available all year! List the extension of the counseling center or peer education office on all the materials you hand out or post.
- Sometimes educational teasers cause the best discussion.
Whats an educational teaser? The good example of a teaser is what you see at the movies for previews. For example, one of this summers movies, Pearl Harbor, was promoted long before the release of the film. Each preview gave you a little more information, a little more to the story line that made you curious to know more about the film. Because the previews created curiosity to know what was behind the love triangle that occurred within the epic of the bombing of Pearl Harbor, this film became one of the most popular movies of the summer.
We can do the same thing with educational messages. Many campuses have used the Green Bean Campaign. If you are not aware of the program - it is very simple. A set of 4 posters is made, with the second one replacing the first, the third replacing the second, etc. The key, however, is the first poster. The entire poster is a giant green bean, and nothing else is on the poster except for the words Green Bean. Hang these posters all over campus (if you really want to have fun, have people carry cans of green beans as well) and let them stay up for three or four days. People lose their minds trying to figure out what all these green bean messages are doing on campus!
Everyone is talking about it and no one knows the answer (except you, of course). The next poster is a cartoon or photo of cans of green beans hooked together like a six-pack. The caption reads How many green beans does it take to have a good time? The third poster is a cartoon or photo of a person holding a can of green beans with a caption that reads If you knew someone who couldnt talk, couldnt laugh, dance or have fun unless they ate a few green beans, would that concern you? And the last poster simply reads, If you could talk to a friend about a green bean problem, could you talk to them about an alcohol problem? A list of campus phone numbers for a counseling center, etc. are then provided. Brainstorm some more of these educational teasers. The key is to raise awareness and get people talking - and thats certainly what happens!
- You dont have to be the expert, and you dont have to do all of these programs yourself. Use your resources!
We talked in the previous section about co-programming and co-sponsoring with other campus organizations, and this is an excellent idea. Another variation on this theme is to find out who the resources are in your campus and community who can help with, or even present programs for you. You dont have to be the expert on every single student health issue. How could you be? Still, this shouldnt keep you from presenting programs or handing out information on these topics.
- Use technology in your programming efforts.
Electronic media is attention-getting and free. If you campus has an on-line newsletter, bulletin board or chat room, make use of them for NCAAW. If you can develop a screen saver for NCAAW, have it available for people to download and ask the computer lab to have it on all the monitors. If you are doing a presentation for a class about alcohol issues, visit some web sites and show people what information they can find by doing a little surfing.
What's the perfect amount of programming?
The answer is different campus to campus. Much of that depends on what types of programs people have proven willing to attend, the size of your school, the amount of residential students versus off-campus students, the amount of money you can gather from co-sponsorships, and so on.
Many schools like to sponsor a program each day during NCAAW. For some, thats too many. Instead, these programmers focus their energy on doing two or three well-planned events. Other campuses try to offer several programming options every day, taking place in different locations in order to make it as easy as possible for people to attend. Plan accordingly, based on your campus environment, the amount of help you have to implement your programs, and the budget available to adequately market and prepare each of these sessions.
People identify with whats current. So go through the movie list and popular television shows and see if theres anything that you can borrow from to market your programs. You may want to do a program theme looking at Jurassic Park 3 using dinosaurs and the jungle, or Shrek with fairy tale characters on a mission. Television shows such as Survivor, You are the Weakest Link, and Fear Factor could also be clever ways of developing a campaign theme.