Evaluation consists of two equally important parts. You must first gather as much information about all aspects of your week as possible. In order to do this task completely, make sure that you have a method for participant comments after each event.
Compile the number of participants who attended each event and the total number who attended during the week, then add comments that were made to staff and presenters during and after events. Make sure that you do a comprehensive written evaluation.
The second part is to make sure that each committee leaves a complete report including all people who were contacted for information and help and a list of people who actually came through and their assigned duties. This is especially important so that next year's committee has a good base to begin from.
A brief questionnaire completed by attendees at the end of each program, is a relatively easy way to gather useful information. Brainstorm with your chapter members concerning what information would be useful to gather. Another source of information is other campus offices such as residence life and the counseling center. Ask them what information would be helpful for them to know. Also, they might have a useful perspective on what questions should be asked.
Some evaluation data will be collected during the campaign week, and other data cannot be collected until after the completion of the campaign. Be sure you know what data falls into each of these categories.
Enclosed are some sample instruments and questions you may use for evaluation purposes. Remember some events may have to be evaluated simply by attendance numbers. Keep in mind the two purposes of the evaluation: first, to see how you did keeping within the budget, getting numbers of students out, and measuring the impact of your programs; second, put together a complete file of information which tracks your committee's efforts from beginning to end for future planning committees.
SAMPLE PROGRAM EVALUATION
Program Name_____________ Date________
Please take a few minutes to fill out this questionnaire. This information will be helpful in planning future alcohol and drug education programs.
What was the most useful part of this program?
What was the least useful part of this program?
What feedback do you have for the presenter(s)?
What other information on alcohol or drug topics would you be interested in learning about?
To what extent did you examine your own personal use of alcohol as a result of this program?
Thank you for taking the time to complete and return this questionnaire.
This is a good tool to use a few weeks or month after NCAAW. It can be given out in the residence halls, dining halls, or other places on campus where large numbers of students congregate. Be sure to use a monitored situation to ensure that questionnaires are completed and returned.
Have You Thanked Your Committee?
In addition to having an evaluation meeting, find ways to celebrate your success! Bring treats to your last meeting. Put up a display bulletin board with the committee members and event pictures and congratulate them on making a difference. Take out an ad in the campus newspaper. Ask your college president to write a letter of recognition to the members.