NCAAW 2000

NCAAW is traditionally held the third week of October.

For next year, mark your calendars for
October 21-27, 2001


Marketing NCAAW
Enhancing Your Media Package

When you distribute your press releases, in addition to including a copy of the Five Recommendations, you can enhance your package with:

  1. Black-and-white photos or color slides of activities from previous NCAAW events on your campus.
  2. Video of the same (for television media).
  3. A one-page fact sheet summarizing the NCAAW events/programs you will implement this year.
  4. Follow-up calls to campus and city desk reporters.

Don't assume that editors will pay attention to your press release. They can receive hundreds of these a week, depending on the size of the paper. A follow-up call helps you make sure that your information stands out from the crowd. The follow-up call also gives you a chance to:

  • Invite representatives from media organizations to attend some of your events, to see first-hand the efforts you are undertaking.
  • Ask if there's anything else you can do to make the story more relevant and compelling for readers, viewers and listeners.

Remember: The news media have needs and goals, just as we do. Meet their needs and goals - work with them to create a compelling story - and they will work with you. .

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